Samsung

Samsung Care+ Commercial

Samsung wanted to create a short film to highlight their mobile device protection program. The idea was to depict devices in relatable, lifestyle scenarios and demonstrate how the Care+ protection program could be valuable in these situations.

Capabilities

Creative
Scriptwriting
Video Production
Post Production

The Samsung Mobile Marketing team had a vision but 
allowed us creative freedom. Our original concept revolved around one main character who goes through a series of 
device accidents. We wanted the film and main character to be relatable and convey a feeling of “Yeah, that would totally happen to me.” We developed scenes to create a seamless, 
"Day In The Life" story.

The team at Samsung provided guidance and feedback during the creative process, in part to represent the devices realistically (one of the scenes we brainstormed wouldn't actually damage the device in reality - they’re tougher than we thought!) Conceiving the technology accident scenes was a fun process - “Should we have a dog eat the buds? How will we get them back?” or “Can we drop an S23 in a fish tank?”

One of our big challenges was finding and securing locations. Our script included 8 sets but we had only 2 days for principal photography. Therefore, we tried to utilize locations that could be used for multiple scenes and that were in close proximity to each other. With 20+ cast and crew, and 2 dogs, we wanted to minimize company moves.

The final product was very close to the initial concept we presented to the Samsung team. Being very meticulous during pre-production and having a very defined vision of the final product, allowed us to be agile and adaptable on set when unexpected challenges arose. Having a crystal clear vision of the final product did not prevent sudden sparks of creativity and moments of serendipity on set.

Our cast and crew were incredibly talented and highly collaborative. 
This resulted in some of the best shots and funniest jokes in the final film. It allowed us to create a short film that our client was proud of
and also earned a 2023 Davey Award.

“Thank you to the entire PRESSURE team for creating 
this Davey Award-winning video for us! We are so excited to be able to showcase the benefits of Samsung Care+ in such a fun and relatable way.”

Barbara Benjamin
Director of Business Development, SAMSUNG

Check out our behind-the-scenes video of the café scene.

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