Samsung

Samsung Solve for Tomorrow

In 2016, Samsung wanted to highlight their flagship corporate social responsibility program, Solve For Tomorrow to their employees at a company-wide meeting. Solve For Tomorrow is a national competition where students solve community issues using science, technology, engineering and math (STEM). Samsung approached us to create a news style talking head video to be played on a 3-story screen at their NYC marketing center as well as live-streamed to their employees around the country. The video focused on an NYC school with a compelling story.

Capabilities

Creative
Scriptwriting
Video Production
Post Production

The project was green lit and we were asked to shoot the very next day. We had very little lead time (we did as much pre-production as we could the night before) and a compressed shooting and editing schedule. Thus, we adopted an on-the-fly, run and gun documentary style for this project.

"Thank you for helping our team shine a light on the amazing students who participate in Samsung Solve for Tomorrow. PRESSURE’s documentaries on the students and schools are very well planned and executed, and elevate our video content."

Angie Adams
Senior Manager, Corporate Citizenship, Samsung Electronics America

The story was mostly developed during the post-production phase but the goal throughout was to create a short-form narrative piece of content. Our intention was to create a cinematic, story-driven short film that would capture the emotion of the story.

We hoped to elevate the type of content the Solve team had been utilizing which previously consisted of media b-roll packages and sizzle reels.

Our video was well received by Samsung, which led to us creating a series of documentary films for the program. Samsung gave us creative freedom throughout the process, allowing us to identify subjects, write scripts, plan production, and manage post-production.

Deliverables included short-form content, social content, internal and external packages, film competition submissions, "Where Are They Now"-style stories and user generated content.

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